Q1. Are you a fire-safety firm, cannabis brand, crypto desk, bot farm, push-notification app, or ROI-guarantee shop?
No. MediaBlaze is a B2B marketing agency in Singapore focused on paid media and campaign media. We plan media, build channel mix, run paid media flights, and hold media kiln reviews with human-approved live blaze discipline. We do not sell fire-safety equipment or consulting, cannabis products, cryptocurrency trading, autonomous ad bots, push-notification SaaS, or fixed-outcome ROI packages. If that is what you need, we are the wrong address on Keong Saik Road.
How do engagements usually start?
Most clients book a media kiln review. We read the existing media plan, emission intensity patterns, and flight calendar gaps, then recommend a programme or delivery format. Some organisations jump straight to a four-week campaign sprint when a launch date is fixed; others begin with a standalone media audit when internal alignment is the real blocker.
What budgets make sense?
Agency fees and media spend are separate. Programme fees start in the low thousands of Singapore dollars; always-on retainers begin around S$8,900 per month. Media budgets vary widely. As a practical signal: if monthly campaign media buy is too small to fund meaningful placement tests, we will say so rather than burn kiln heat on noise. We help you size reach planning to the question you are trying to answer.
How long before something useful appears?
Diagnostics often complete in two to three weeks. Emission planning sprints typically need four weeks of focused work before a human-approved live blaze. Retainers show operational value within the first month as signal rail hygiene and creative fatigue watches settle. Learning cycles are shorter — often one to two weeks after a flight ends.
Which platforms do you work on?
Primarily Meta and Google search/display ecosystems, with selective work on other auction environments when the channel mix justifies it. We do not chase every new placement for novelty. If a platform’s auction noise or measurement quality is poor for your category, we will recommend holding emission intensity elsewhere.
How do you handle data?
We follow Singapore’s PDPA. Client platform access is granted under least-privilege principles. Personal data from contact forms is used to respond to enquiries. Analytics cookies are optional. Details live in our Privacy Notice and Cookie Notice. We do not sell personal data.
What is your AI policy?
AI-assisted media insight may draft clusters, summaries, and hypotheses. A MediaBlaze human must approve any live blaze, public claim, or budget shift material enough to change emission intensity. We record accept/reject decisions on the signal rail for sensitive changes. We will not pretend a model “ran the account overnight” as a feature.
What do you refuse to do?
We refuse fake scarcity landing pages, undisclosed dark patterns, fabricated testimonials, and any brief that asks us to ignore brand safety for cheap reach. We also refuse work outside our craft: fire-safety marketing theatre, cannabis promotion, crypto pump narratives, and unsupervised bot-trading mandates. Saying no early protects both kiln heat and reputation.
Who owns the work product?
Unless a statement of work says otherwise, you own final media plans, flight calendars, and creative test matrices produced for your account. MediaBlaze retains underlying frameworks, templates, and kiln methods. Platform accounts remain yours. See Terms of Service for the formal clauses.
Can you work with our in-house team?
Yes — preferred, actually. A Keong Saik agency partnership works best when your Singapore media team (or regional lead) stays in the loop. We reinforce; we do not ghost internal talent. Shared emission bars beat parallel decks.
Do weekend performance drops mean we failed?
Not automatically. Weekend fatigue spikes are common when creative supply thins or auctions tighten. We treat them as kiln weather: diagnose creative fatigue, check pacing, and adjust the flight calendar. Panic-refreshing every ad set on Sunday night is rarely craft.
