Terms of Service

1. Parties and acceptance

These Terms are between you (an individual browsing the site or an organisation engaging our services) and MediaBlaze Pte. Ltd., UEN 203051847K, of 12 Keong Saik Road, #03-02, Singapore 089119 (“MediaBlaze”). By using this website you accept these Terms. By signing an SOW, issuing a purchase order that references MediaBlaze services, or otherwise instructing us to begin chargeable work, you accept these Terms as supplemented by that SOW. If there is a conflict, the SOW prevails for commercial specifics (fees, scope, timeline); these Terms prevail on liability, intellectual property frameworks, brand clauses, and non-guarantee provisions unless the SOW expressly amends them in writing.

2. What MediaBlaze provides

MediaBlaze is a marketing agency offering paid media planning, campaign media advisory, creative testing facilitation, AI-assisted insight enablement under human supervision, retainers, audits, workshops, and related kiln services described on this site. We are not a law firm, financial adviser, fire-safety consultant, cannabis vendor, cryptocurrency exchange, or software product that promises automated riches. Website copy is informational and may change without notice.

Illustrative metrics, case notes, and SGD ranges on the site are not offers. Binding prices and deliverables appear only in an SOW or written quotation.

3. Media brand clause

“Media”, for the purposes of MediaBlaze engagements, means planning, buying facilitation, optimisation labour, and reporting related to advertising inventory and audience exposure across agreed platforms. It does not mean MediaBlaze becomes the publisher of your brand story without approval, nor that we assume editorial liability for claims in your creative. You remain responsible for the legality, accuracy, and licensing of creative assets, offers, landing pages, and product claims. You warrant that campaign content does not infringe third-party rights or applicable advertising standards in the markets you target.

When we recommend a media plan, channel mix, or flight calendar, those recommendations are professional opinions based on information available at the time. Auction dynamics change. You decide whether to accept recommendations and whether to fund the campaign media buy.

4. Blaze brand clause

“Blaze” and “live blaze” in MediaBlaze vocabulary refer to launching or materially changing paid media activity after human approval. A blaze is not a guarantee of heat lasting through the weekend, nor a metaphor for reckless spend. Our method requires named human approval before material live blaze actions we control. If your staff override recommendations inside a shared platform account, those actions are yours. If platform automation (for example, budget scaling rules you enable) changes delivery without our instruction, responsibility follows the party that enabled the rule.

Kiln heat, emission intensity, and similar phrases are descriptive of our working method. They are not performance warranties.

5. Client responsibilities

You will provide timely access, brand guidelines, tracking prerequisites, and truthful briefings. Delays in access or creative supply may shift timelines without MediaBlaze liability for consequential launch misses. You will maintain appropriate licences for fonts, music, imagery, and data used in campaigns. You will ensure privacy notices and consent mechanisms on properties you control meet applicable law, including the PDPA where relevant.

6. Fees, taxes, and media spend

Fees are typically quoted in Singapore dollars (S$) and exclude GST where applicable unless stated. Invoices are payable within the period on the SOW (often fourteen or thirty days). Late amounts may accrue interest at a reasonable rate permitted by law or as stated in the SOW. Media spend on platforms is separate from agency fees unless the SOW expressly includes managed pass-through with documented handling fees. You remain the primary contractual party with platforms unless we agree otherwise in writing.

7. No CPM, CPA, ROI, or rank guarantees

MediaBlaze does not guarantee cost-per-mille, cost-per-acquisition, return on investment, revenue, lead volume, search rank, engagement rate, or any fixed performance outcome. Auction noise, creative fatigue, seasonality, competitor behaviour, tracking loss, policy enforcement, and force majeure events can cool results despite competent planning. Any target discussed in workshops is aspirational context for planning, not a contractual service level unless an SOW — unusually — states a specific, measurable commitment and the remedies for missing it. Even then, we do not offer open-ended indemnity for marketing outcomes.

8. Intellectual property

Upon full payment, you receive ownership of final deliverables uniquely created for you and specified in the SOW (for example, a final media plan document or test matrix). MediaBlaze retains ownership of pre-existing frameworks, kiln methods, templates, software, checklists, and know-how. We may use anonymised learnings to improve our craft. You grant us a limited licence to use your name and logo in our credentials unless you opt out in writing; detailed case studies require your approval.

Third-party materials (stock, fonts, platform features) remain under their licences.

9. Confidentiality

Each party will protect the other’s non-public business information with reasonable care and use it only for the engagement. Exceptions include information that is public through no fault of the receiver, independently developed, rightfully received from another source, or required to be disclosed by law (with notice where legally allowed). Platform screenshots shared in reviews remain confidential.

10. AI-assisted tools

We may use AI-assisted tools to support analysis and drafting. Outputs used in client work are subject to human review before they become live blaze instructions we issue. You agree not to rely on raw model output as legal, medical, or financial advice. You will not require us to paste sensitive personal data into unapproved consumer AI products.

11. Limitation of liability

To the fullest extent permitted by Singapore law, MediaBlaze is not liable for indirect, incidental, special, consequential, or pure economic loss, including lost profits, lost pipeline, or reputational harm, even if advised of the possibility. Our aggregate liability arising out of an engagement is limited to the fees paid to MediaBlaze for the specific SOW giving rise to the claim in the three months preceding the event. Nothing in these Terms excludes liability for fraud, death or personal injury caused by negligence, or other liability that cannot be limited under Singapore law.

12. Indemnity

You will indemnify MediaBlaze against claims arising from your creative content, product claims, landing pages, unlawful instructions, or failure to secure required consents, except to the extent caused by MediaBlaze’s fraud or wilful misconduct.

13. Term, suspension, and termination

Website terms apply whenever you use the site. Service engagements run for the SOW term. Either party may terminate for material breach if uncured within fourteen days of written notice, or immediately for insolvency events. Retainers may require notice periods stated in the SOW. Upon termination you will pay for work performed and authorised non-cancellable costs. We may suspend work for non-payment after notice.

14. Website use

You must not misuse the site (for example, attempting unauthorised access, scraping in a way that degrades service, or introducing malware). Content on the site is protected by copyright and other rights. You may view and share links for legitimate business evaluation; you may not republish substantial copy as your own.

15. Privacy

Personal data is handled as described in our Privacy Notice and Cookie Notice.

16. Governing law and disputes

These Terms are governed by the laws of the Republic of Singapore. Parties submit to the exclusive jurisdiction of the Singapore courts, without prejudice to mediation if both agree. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

17. General

If a provision is unenforceable, the remainder continues. Failure to enforce a right is not a waiver. You may not assign an SOW without our consent; we may assign to an affiliate or successor. These Terms and the SOW are the entire agreement on their subject and supersede prior proposals on the same scope. Notices may be sent by email to addresses used in the engagement, with deemed receipt on the next business day in Singapore if sent before 17:00 SGT on a business day.

18. Contact

Questions about these Terms: [email protected] · +65 6831 2749 · 12 Keong Saik Road, #03-02, Singapore 089119.

Terms disclaimer: Kiln heat varies. Media plans and paid media flights respond to auction noise, creative fatigue, and platform behaviour. MediaBlaze does not promise fixed marketing outcomes. Human approval remains part of our live blaze discipline, but markets can still cool.