Privacy Notice

Kiln of trust

1. Who we are and how to reach the Privacy Officer

MediaBlaze Pte. Ltd. is a Singapore-incorporated marketing agency (UEN 203051847K) with its principal place of business at 12 Keong Saik Road, #03-02, Singapore 089119. We provide paid media planning, campaign media advisory, and related marketing services. We are the organisation responsible for personal data described in this notice when we determine the purposes and means of processing.

Our Privacy Officer can be contacted at [email protected] or by post to the address above (Attention: Privacy Officer). You may also call +65 6831 2749 during Mon–Fri 09:00–18:00 SGT and ask to be connected to the Privacy Officer. We aim to acknowledge privacy requests within seven business days and to complete straightforward access or correction requests within thirty days where practicable under the PDPA.

If you engage us as a client, some personal data about your employees or contractors may be processed under a separate service agreement or data processing schedule. Where we act as a data intermediary on your documented instructions, that agreement governs; this notice still describes our website and enquiry practices.

2. The “emission map” of data we collect

We organise personal data into practical streams rather than abstract categories alone. Think of each stream as an emission bar: if it is lit, we should be able to explain why.

Stream A — Direct messages. When you submit our contact form, email [email protected], or phone us, we collect your name, work email, organisation name, phone number if provided, enquiry type, message content, and your PDPA consent status. We also receive technical metadata such as submission timestamp (Asia/Singapore) and, where provided by your mail system, basic routing headers.

Stream B — Site operation. Our website may place necessary cookies and, with consent, analytics or functional cookies. These can involve online identifiers, approximate location derived from IP at a coarse level, device and browser type, pages viewed, and preference settings. See the Cookie Notice for durations and controls. Preferences you save in local storage regarding cookies are kept to honour your choice for about six months.

Stream C — Client delivery. During programmes and retainers we may process business contact details of your staff, meeting notes, access credentials you grant to advertising platforms, and performance commentary tied to campaigns. We ask clients to avoid sending us national identification numbers, bank passwords, or special-category data unless strictly necessary and agreed in writing.

Stream D — Supplier and recruitment. If you apply to work with us or supply services to us, we may process CVs, portfolios, references, and billing contacts for legitimate organisational purposes.

We do not knowingly collect personal data from children for marketing kiln services. Our site and services are directed at business professionals.

3. Purposes — why the kiln needs the fuel

We collect and use personal data for purposes that a reasonable person would consider appropriate in the circumstances, including:

• responding to enquiries and scheduling media kiln reviews;
• preparing proposals, statements of work, and invoices;
• delivering programmes, services, workshops, and learning cycles;
• operating, securing, and improving mediablaze.pro;
• honouring cookie preferences and measuring aggregated site performance when allowed;
• complying with law, responding to lawful requests, and protecting legal rights;
• maintaining business records, audits, and professional insurance requirements;
• sending service-related notices (for example, schedule changes) to existing clients;
• with separate consent where required, sending occasional updates about MediaBlaze programmes.

We do not sell personal data. We do not use contact-form submissions to train public generative models. Internal AI-assisted tools, if used to summarise a lengthy client email, operate under confidentiality expectations and human review; they do not replace Privacy Officer accountability.

4. Consent, notification, and when we rely on other bases

For website enquiries, we seek consent through an unticked checkbox that references this Privacy Notice. You may withdraw consent by emailing the Privacy Officer, subject to legal or contractual restrictions (for example, we may retain invoices required by law). Withdrawal will not affect processing already completed lawfully.

Where the PDPA permits, we may process personal data without fresh consent for purposes such as publicly available data used appropriately, emergencies, investigations, or where collection is necessary for a transaction you requested. We will still notify individuals of purposes when required and practicable.

If you provide personal data about another individual (for example, a colleague’s email for a workshop invite), you confirm you have the authority to share it and have pointed them to this notice where appropriate.

5. How long we keep personal data

Retention follows a kiln logic: keep heat only while useful, then cool and archive or destroy.

• Unsuccessful enquiry records: typically up to twenty-four months after the last meaningful contact, unless a longer period is needed for dispute context.
• Client delivery records: for the engagement term plus up to seven years for accounting, tax, and professional records, or longer if a claim is reasonably foreseeable.
• Cookie preference signals: approximately six months, after which we may ask again.
• Server and security logs: typically ninety days unless investigating an incident.

When retention ends, we securely delete or irreversibly anonymise personal data where feasible. Residual copies in encrypted backups may persist until overwritten on a backup rotation cycle.

6. Disclosures and intermediaries

We may share personal data with:

• hosting, email, and collaboration providers that support our operations;
• professional advisers (legal, accounting, insurance) under confidentiality;
• advertising platforms when you instruct us to operate accounts on your behalf (your organisation remains the primary account owner unless agreed otherwise);
• regulators or law enforcement when legally compelled;
• a successor entity if MediaBlaze undergoes a merger or restructuring, with appropriate safeguards.

Where we engage data intermediaries, we use written terms requiring them to process personal data only for authorised purposes and to protect it with reasonable security arrangements. Some providers may process data outside Singapore. In those cases we take appropriate steps to ensure a standard of protection comparable to the PDPA, such as contractual clauses and vendor due diligence.

7. Security arrangements

We apply administrative, physical, and technical measures appropriate to the nature of the personal data and our role as a marketing agency — including access controls, least-privilege platform access for client ads accounts, staff awareness, and secure disposal practices. No method of transmission over the internet is perfectly secure; we encourage you to avoid sending passwords or highly sensitive identifiers by unencrypted email.

If we become aware of a data breach that meets notification thresholds under applicable guidance, we will assess impact and notify the Personal Data Protection Commission and affected individuals as required.

8. Your access, correction, and related rights

Subject to the PDPA, you may request access to personal data we hold about you and information about how it has been used or disclosed in the preceding year (with exceptions). You may also request correction of inaccurate data. Contact the Privacy Officer with sufficient detail to verify your identity and locate the records. We may charge a reasonable fee for access requests where permitted and will inform you first.

You may also ask us to explain our cookie controls, unsubscribe from optional updates, or withdraw consent for future marketing messages. Service communications necessary to perform a contract may continue.

9. Automated tools and AI-assisted insight

MediaBlaze may use AI-assisted tools to help cluster information or draft internal notes related to media planning. These tools do not make solely automated decisions that produce legal or similarly significant effects about individuals who contact us through the website. Client-facing recommendations about channel mix or emission intensity are reviewed by humans before they become live blaze instructions.

We instruct staff not to paste unnecessary personal data into consumer AI products. Where enterprise tools are used, we evaluate vendor terms and data handling postures as part of responsible AI practice.

10. Third-party sites and platforms

Our site may link to third-party websites or reference advertising platforms. Those properties have their own privacy notices. We are not responsible for their independent practices. When you grant MediaBlaze access to a platform account, review that platform’s settings and roles carefully; remove access when an engagement ends.

11. Changes to this notice

We may update this Privacy Notice to reflect operational, legal, or service changes. The “Last updated” date at the top will change when we do. Material changes will be highlighted on this page or communicated to active clients where appropriate. Continued use of the site after an update constitutes awareness of the revised notice; where consent is required for a new purpose, we will seek it.

12. Complaints

Please contact our Privacy Officer first so we can attempt to resolve concerns. You may also contact the Personal Data Protection Commission (PDPC) of Singapore. We cooperate with PDPC processes in good faith.

13. Non-personal and aggregated kiln statistics

We may create aggregated or anonymised statistics about site traffic or service themes (for example, how many media kiln reviews were requested in a quarter). Once data is anonymised so that it is no longer personal data, this notice’s restrictions on personal data no longer apply, though we still treat business confidentially.

14. Contact summary

Organisation: MediaBlaze Pte. Ltd., UEN 203051847K
Address: 12 Keong Saik Road, #03-02, Singapore 089119
Privacy Officer email: [email protected]
General email: [email protected]
Phone: +65 6831 2749
Related documents: Cookie Notice, Terms of Service, Legal imprint.

Thank you for trusting MediaBlaze with your signal. We treat personal data with the same open-kiln discipline we apply to media plans: visible purpose, limited heat, human accountability.