Programmes

Six programmes that keep kiln heat useful.

Each programme is a container for media plan work — not a productised miracle. Ranges are in Singapore dollars (S$) and exclude media spend unless noted. We adjust scope after a media kiln review.

Analysts reviewing paid media performance charts

How to choose

Start where the signal rail is weakest.

If you cannot explain your channel mix in one sitting, begin with the diagnostic. If creative fatigue is already eating weekends, jump to creative testing. If AI tools are drafting faster than your team can approve, take the insight layer so human-approved live blaze rules stay intact.

Our Keong Saik agency builds programmes to stack. A diagnostic often feeds emission planning; a retainer keeps the flight calendar honest between major campaigns.

1. Media Kiln Diagnostic & Channel Heat Map

We open your current media plan and map kiln heat across search, paid social, and supporting placements. The deliverable is a channel heat map plus a plain-language brief on emission intensity, auction noise, and where reach planning is duplicating effort. Expect workshops with your Singapore media team counterparts, a review of the flight calendar, and a ranked list of fixes that do not require burning the whole buy. Ideal when leadership suspects spend is “fine” but pipeline stories disagree.

From S$4,800 · typically 2–3 weeks

2. Paid Social & Search Emission Planning

A structured build of paid media flights for Meta, Google, and agreed secondary channels. We write the media plan, define emission intensity by stage, and set placement tests before budgets scale. The Singapore media team sequences the campaign media buy against your creative supply so weekend fatigue spikes do not arrive as surprises. You leave with a flight calendar, naming conventions on the signal rail, and human approval checkpoints for every live blaze.

From S$7,500 · planning sprint · media spend separate

3. Creative Testing for Kiln Performance

Creative is often blamed last and fixed late. This programme installs placement tests and variant discipline before creative fatigue hollows a flight. We design test cells, define stop-loss rules, and read kiln heat weekly with your brand and performance leads. AI-assisted media insight can cluster early patterns; humans still decide which variants earn more emission. Useful when a Meta budget looked efficient until the weekend creative pool ran dry.

From S$6,200 · 4–6 week test cycle

4. AI-Assisted Audience & Insight Layer

We wire an insight layer that speeds clustering of queries, audiences, and creative notes without handing the kiln keys to a model. Outputs include hypothesis boards, anomaly flags, and recommended emission shifts — always routed through human-approved live blaze gates. Training covers what the Keong Saik agency will and will not automate. This is not a bot farm, not a push-notification SaaS install, and not a promise that AI replaces media judgement.

From S$5,400 · build + enablement

5. Always-On Media Operations Retainer

Between launches, kiln heat still drifts. This retainer keeps pacing, brand-safety checks, and signal rail hygiene on a weekly rhythm. The MediaBlaze team monitors auction noise, flags creative fatigue early, and prepares decision packs for your marketing lead. Scope includes light optimisation inside agreed guardrails — never silent budget leaps. Built for organisations that want a Singapore media team on call without standing up a full internal trading desk.

From S$8,900 / month · 3-month minimum

6. Campaign Flight Review & Learning Cycle

When a paid media flight ends, most teams archive the deck and move on. We run a learning cycle: reconstruct what the emission bars actually did, separate luck from craft, and write the next media plan’s inheritance rules. Includes stakeholder readouts, creative fatigue timelines, and recommendations for the following campaign media buy. Especially valuable after a messy quarter where channel mix changed mid-flight.

From S$3,600 per cycle · 1–2 weeks

Creative concepts pinned on a studio board
Whiteboard mapping channel mix and flight stages

Stacking programmes

Most clients combine two, not six.

A common path: diagnostic → emission planning → retainer. Another path for creative-heavy brands: creative testing → insight layer → flight review. We will not sell you a programme that duplicates an in-house strength. The point of a Keong Saik agency partnership is sharper kiln heat, not more slides.

Book a media kiln review Compare delivery formats

Programme disclaimer: Fees cover MediaBlaze labour and kiln facilitation. Platform media spend, third-party tools, and production are separate unless quoted. Auction noise, creative fatigue, and market behaviour can cool emission intensity regardless of planning quality. No CPM, CPA, or ROI guarantees. Human approval remains required for every live blaze.